Adding cybersecurity services to your MSP offering allows you to stay relevant and competitive in today’s business environment. A turnkey SOC as a Service solution (such as our flagship One Stop SOC) can help you shorten the time to market without the high upfront cost of building your own security practice.
However, launching the services is just the first step. You’ll also need the sales and marketing know-how to promote your new offerings to maximize your ROI. That’s why savvy MSPs seek out SOCaaS providers that offer vendor sales and marketing support to make the most of their investment.
The Benefits of Vendor Sales and Marketing Support for MSPs
Vendor sales and marketing support programs help you increase brand awareness, generate more leads, and increase sales. But not all programs are created equal. Here are the vital elements that make a program effective:
Package Your Offerings to Maximize ROI
We understand where cybersecurity fits into the big picture of an MSP business to help you strategically incorporate security services into your packages to strengthen your market positioning. With these attractive bundles, you can increase cross-sell and upsell to current customers and promote your new offerings to prospects with confidence.
Grow Your Employees’ Knowledge and Experience
Vendor sales and marketing support is a highly involved process. We don’t set you up and leave you on your own – experts from our MSP Select program work with your team closely every step of the way. Your employees can learn the ins and outs of selling cybersecurity services and become empowered to drive your business forward.
Implement the Right Tools and Technology
Sales and marketing technologies can get overwhelming, and investing in the wrong tools can cost you time and money. Experts in our MSP Select program take the time to evaluate your business needs and help you identify the right tools to support your marketing initiatives, so you don’t spend on things you don’t need.
Shorten the Learning Curve
Putting together sales and marketing materials is a time-consuming and labor-intensive process. A vendor sales and marketing support program offers templates, sales coaching, joint webinars, co-pilot demos, a sales playbook, and more to help you hit the ground running without reinventing the wheel.
Access the Right Talents
It can be frustrating to find the right talents (e.g. designer, copywriter) who understand the MSP market and how cybersecurity works to build a website, write an ad, or create content. Our vendor support program gives you access to the right resources, so you don’t have to worry about getting your marketing materials right.
Fast Track Lead Generation
Many vendor sales and marketing support programs offer a database of prospects you can tap into. For instance, you’ll gain access to our highly targeted list of 1 million companies and 3 million contacts with MSP Select. You can add the information to your existing prospect list to supercharge your sales outreach.
Adapt to Changing Market Environment
Experts in our MSP Select program work with many MSPs, and we have our ears on the ground. We have access to the latest data and marketing insights to know what works and what doesn’t. We help you tailor your strategies to adjust to market shifts so you can stay ahead of the curve.
Customize Your Sales and Marketing Support
Every MSP has different needs, and good vendor support offers you the flexibility to mix and match various services. For example, MSP Select includes basic sales and marketing enablement support, plus add-on options, such as website development, content creation, SEO, paid ads, and more, so you can tailor the program to meet your needs.
MSP Select: Your Success is Our Success
Unlike many turnkey solutions, we don’t just set you up and wish you luck.
The from-the-trenches advice we give you isn’t generic sales and marketing talk. Everyone in our management team has owned or worked at MSPs or reputable channel vendors. We have the insider scoop and know how to navigate the market landscape.
We invest in our partners’ success by sharing our time, experience, and expertise. We develop close partnerships with our MSP Select program participants to ensure they get the bespoke and personalized support they need to succeed.
The (not so) basic sales and marketing enablement services are on us. You’ll get a website review, campaign landing page, email campaigns, joint webinars, standard collateral templates, sales team training, co-pilot demos, sales playbook, and sales coaching. It’s a comprehensive go-to-market package that covers everything you need to drive sales.
If you want to up the ante, you can purchase add-on services. They include website development, content creation, Powerpoint decks, SEO, paid online ads, lead generation programs, localized language videos, customized sales decks, and lunch-and-learn events to round out your sales and marketing strategies.
Learn more about MSP Select and contact us to get started.
