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A bespoke sales and marketing enablement program for inSOC partners

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Marketing Development

Everything you need to market your services – from a complete website with landing pages to email and PPC campaigns, plus collateral templates and learning events.

Sales Enablement

The skills to help you grow your sales pipeline – including sales team training, personalized coaching, sales videos tailored to your location, plus a dedicated account manager.

Take your sales and marketing to the next level

MSP Select has been designed to enable our key MSP partners to grow cybersecurity sales through a personalized sales and marketing program delivered by our experts. It offers one-to-one sales support and coaching, a full suite of marketing collateral – from a brand new website to managed campaigns and collaborative webinars – and social media management.

If you’re an inSOC partner looking to rapidly grow your cybersecurity sales, MSP Select is the program you need to reach the next stage of growth.

To qualify for the Select program you will need to have MSP Protect in place and meet the minimum monthly revenue requirement.

Complete

A full go-to-market package. Everything you need to increase your sales.

Comprehensive

Marketing materials. Sales coaching. Educational events. We cover it all.

Collaborative

We don’t simply set you up and leave you to it. We’re with you at every step.

What does MSP Select deliver?

The program gives you all the marketing and sales know-how you need to reach your target prospects and increase your sales. It’s a collaborative process between you and your MSP Select account manager, and completely customized to your offering and target market.

Marketing Development

  • Website review for cybersecurity services
  • Campaign landing page
  • Email campaigns
  • Joint webinars
  • Customizable sales deck

Sales Enablement

  • Cybersecurity sales team training
  • Co-piloted demos
  • Sales playbook
  • One-to-one cybersecurity sales coaching
  • Dedicated account manager

Optional Services

  • Branding consultation
  • Web & landing page development
  • Content planning & creation
  • SEO & paid digital
  • Bespoke marketing collateral and campaigns

What about Lead Generation?

We’ve got that covered too. We offer a complete LinkedIn and email lead generation solution – with dedicated sales outreach available if you don’t have the in-house resources to follow up on prospects.

You’ll have immediate access to 1 million companies and 3 million contacts in our highly targeted B2B database, which can be enhanced based on your target customer profile. You can also add in your existing prospect data to create a centralized prospect outreach solution.

LinkedIn Prospecting

  • Build a dedicated target audience (utilizing your Sales Navigator account)
  • Reach out with multiple profile visits (in conjunction with email marketing outreach)
  • Send connection requests (and follow up if required)
  • Send relevant messages to new connections
  • Gather email addresses and contact details (and verify before adding to email marketing sequences)
  • Full reports on profile visits, new connections and replies
  • Video pipeline creation
  • Social media management

Email Marketing

  • Create dedicated email addresses for campaign outreach
  • Auto-warmers to improve deliverability
  • Build 2nd marketing database (to sit outside the Sales Navigator / LinkedIn marketing)
  • Create content and design email sequences
  • Manage replies and report as appropriate
  • Full campaign reports on opens, clicks and replies

10 Steps to cybersecurity success

MSP Select is a vendor sales and marketing support program that offers a comprehensive go-to-market package to help our partners add cybersecurity services to their offerings
With MSP Select, our partners can strategically package their offerings to maximize ROI, increase cross-sell and upsell to current customers, and promote new offerings to prospects with confidence
MSP Select provides expert guidance and coaching to help our partners grow their employees’ knowledge and experience in selling cybersecurity services
MSP Select helps partners implement the right tools and technology to support their marketing initiatives and avoid investing in tools they don’t need
MSP Select offers templates, sales coaching, joint webinars, co-pilot demos, a sales playbook, and more to help our partners hit the ground running with their lead generation strategy
MSP Select gives our partners access to the right marketing talents who understand both the MSP market and how to effectively communicate the importance of cybersecurity to their client audience
MSP Select offers a database of highly targeted prospects, including 100 million+ companies and 150,000,000+ million contacts, to supercharge partner sales outreach
MSP Select provides expert insights and guidance to help our partners adapt to changing market environments and stay ahead of the curve
MSP Select offers flexible, mix-and-match services that partners can tailor to meet their specific needs, including website development, content creation, SEO, paid ads, and more
MSP Select is not just a turnkey solution but a close partnership, with experts in the program sharing their time, experience, and expertise to help our partners succeed

How does inSOC help your MSP grow?

See how we’ve helped MSPs to overcome their challenges and become more profitable in these detailed case studies.
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Ready to step up your cybersecurity?

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