A bespoke sales and marketing enablement program for inSOC partners
Marketing Development
Everything you need to market your services – from a complete website with landing pages to email and PPC campaigns, plus collateral templates and learning events.
Sales Enablement
The skills to help you grow your sales pipeline – including sales team training, personalized coaching, sales videos tailored to your location, plus a dedicated account manager.
Take your sales and marketing to the next level
MSP Select has been designed to enable our key MSP partners to grow cybersecurity sales through a personalized sales and marketing program delivered by our experts. It offers one-to-one sales support and coaching, a full suite of marketing collateral – from a brand new website to managed campaigns and collaborative webinars – and social media management.
If you’re an inSOC partner looking to rapidly grow your cybersecurity sales, MSP Select is the program you need to reach the next stage of growth.
To qualify for the Select program you will need to have MSP Protect in place and meet the minimum monthly revenue requirement.
Complete
A full go-to-market package. Everything you need to increase your sales.
Comprehensive
Marketing materials. Sales coaching. Educational events. We cover it all.
Collaborative
We don’t simply set you up and leave you to it. We’re with you at every step.
What does MSP Select deliver?
Marketing Development
- Website review for cybersecurity services
- Campaign landing page
- Email campaigns
- Joint webinars
- Customizable sales deck
Sales Enablement
- Cybersecurity sales team training
- Co-piloted demos
- Sales playbook
- One-to-one cybersecurity sales coaching
- Dedicated account manager
Optional Services
- Branding consultation
- Web & landing page development
- Content planning & creation
- SEO & paid digital
- Bespoke marketing collateral and campaigns
What about Lead Generation?
We’ve got that covered too. We offer a complete LinkedIn and email lead generation solution – with dedicated sales outreach available if you don’t have the in-house resources to follow up on prospects.
You’ll have immediate access to 1 million companies and 3 million contacts in our highly targeted B2B database, which can be enhanced based on your target customer profile. You can also add in your existing prospect data to create a centralized prospect outreach solution.
LinkedIn Prospecting
- Build a dedicated target audience (utilizing your Sales Navigator account)
- Reach out with multiple profile visits (in conjunction with email marketing outreach)
- Send connection requests (and follow up if required)
- Send relevant messages to new connections
- Gather email addresses and contact details (and verify before adding to email marketing sequences)
- Full reports on profile visits, new connections and replies
- Video pipeline creation
- Social media management
Email Marketing
- Create dedicated email addresses for campaign outreach
- Auto-warmers to improve deliverability
- Build 2nd marketing database (to sit outside the Sales Navigator / LinkedIn marketing)
- Create content and design email sequences
- Manage replies and report as appropriate
- Full campaign reports on opens, clicks and replies
10 Steps to cybersecurity success
How does MSP Select help you grow?
BUILT
Marketing Engagement
Increased qualified leads by 451% through the use of marketing automation.
IMPROVED
Customer Retention
MSP Select partners have seen an 18% increase in customer retention rates.
INCREASED
Leads Generated
Generated 67% more leads per month by using our blogging capabilities.
INCREASED
Sales Pipeline Visibility
MSP Select partners have seen a 44% increase in sales pipeline visibility.
CLOSED
More Sales
Increased cybersecurity sales revenue by an average of 47% over 12 months.
GROWTH
Referral Business
MSP Select partners have seen a 30% increase in referral business.
How does inSOC help your MSP grow?
